Privacy policy

Effective Date: July 30, 2026

1. Introduction
Welcome to Spectra Baby USA LLC (“Spectra Baby USA,” “Company,” “we,” “our,” or “us”).

At Spectra Baby USA, we recognize the importance of protecting the privacy, confidentiality, integrity, and security of the Personal Information entrusted to us. This Privacy Policy explains how we collect, receive, use, disclose, retain, protect, transfer, and otherwise process Personal Information in connection with our Services.

We are committed to handling Personal Information responsibly and in accordance with applicable privacy, consumer protection, and data security laws. This Privacy Policy is intended to provide transparency regarding our information handling practices while helping you understand the choices and rights available to you under Applicable Law.

Your use of our Services is also governed by our Terms and Conditions, which operate independently of this Privacy Policy. This Privacy Policy is intended solely to describe our privacy and information handling practices and does not modify, expand, or limit any contractual rights, obligations, disclaimers, limitations of liability, or other provisions contained in our Terms and Conditions.

By accessing, browsing, visiting, registering for, purchasing from, communicating with, or otherwise using any portion of our Services, you acknowledge that you have read and understand this Privacy Policy.
If you do not agree with this Privacy Policy, you should discontinue use of our Services.

2. Scope of This Privacy Policy
This Privacy Policy applies to Personal Information collected by Spectra Baby USA through or in connection with our Services.

For purposes of this Privacy Policy, the “Services” include, collectively:

• Our websites, including www.spectrababyusa.com, all related domains, webpages, online stores, customer portals, and mobile experiences;
• Products made available for purchase through our websites;
• Warranty registration and warranty administration services;
• Customer Support services;
• Technical Support services;
• Product troubleshooting;
• Replacement product requests;
• Product registration;
• Educational resources;
• Breastfeeding education;
• Pumping education;
• Blogs;
• Frequently Asked Questions;
• Instructional materials;
• Downloadable resources;
• Webinars;
• Online events;
• Contests;
• Promotions;
• Surveys;
• Newsletters;
• Online chat;
• SMS/text messaging;
• Email communications;
• Telephone communications;
• Video conferencing;
• Social media communications;
• Lactation consultations;
• Services provided by International Board Certified Lactation Consultants (“IBCLCs”), Certified Lactation Counselors (“CLCs”), or other qualified professionals;
• Product recalls;
• Safety notifications;
• Corrective action communications;
• Warranty communications;
• Regulatory communications; and
• All other products, services, content, communications, features, functionality, or interactions that reference or incorporate this Privacy Policy.

This Privacy Policy applies regardless of whether you interact with us as:
a Visitor;

• a Customer;
• an Account Holder;
• a Product Purchaser;
• a Warranty Claimant;
• a Consultation Participant;
• a Parent;
• a Caregiver;
• a Healthcare Professional;
• a Retailer;
• a Distributor;
• a Business Partner; or
• any other individual interacting with our Services.

This Privacy Policy applies only to Personal Information collected by Spectra Baby USA and does not apply to third-party websites, services, products, or platforms except as expressly stated herein.

3. Definitions
For purposes of this Privacy Policy, the following definitions apply.

“Applicable Law”
“Applicable Law” means all applicable federal, state, local, territorial, and international laws, regulations, ordinances, governmental requirements, and legally binding orders governing the collection, use, disclosure, storage, transfer, retention, and protection of Personal Information.

“Personal Information”
“Personal Information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with an identified or identifiable individual, as defined under Applicable Law.

Personal Information does not include information that has been de-identified, anonymized, or aggregated in accordance with Applicable Law.

“Sensitive Personal Information”
“Sensitive Personal Information” means Personal Information that receives additional protection under Applicable Law, including certain health-related information voluntarily provided in connection with Customer Care, consultations, warranty services, or other requested Services.

“Services”
“Services” has the meaning provided in Section 2 (Scope of this Privacy Policy).

“Customer Care”
“Customer Care” means Spectra Baby USA's customer service and support operations, including:
●    Telephone support;
●    Email support;
●    SMS/text messaging;
●    Online chat;
●    Social media messaging;
●    Warranty administration;
●    Troubleshooting;
●    Technical Support;
●    Consultation scheduling;
●    Lactation support;
●    Educational assistance; and
●    Related customer service activities.

“Service Providers”
“Service Providers” means third parties that perform services on behalf of Spectra Baby USA, including but not limited to:
●    Payment processors;
●    Shipping providers;
●    Cloud hosting providers;
●    Customer relationship management providers;
●    Customer Support platforms;
●    Warranty administration providers;
●    Fraud prevention providers;
●    Identity verification providers;
●    Analytics providers;
●    Website hosting providers;
●    SMS messaging providers;
●    Email service providers;
●    Consultation platforms;
●    Cybersecurity providers;
●    Marketing service providers;
●    Survey providers;
●    Technology providers; and
●    Other vendors retained to support our business operations.

Service Providers are authorized to process Personal Information only as reasonably necessary to perform services on behalf of Spectra Baby USA or as otherwise permitted by Applicable Law.

“Processing”
“Process,” “Processed,” or “Processing” means any operation performed on Personal Information, whether by automated or manual means, including collecting, recording, organizing, structuring, storing, adapting, retrieving, consulting, using, analyzing, transmitting, disclosing, sharing, transferring, retaining, combining, restricting, deleting, destroying, or otherwise handling Personal Information.

“You or Your”
“You” or “Your” refers to any individual or entity that accesses, browses, purchases from, registers for, communicates with, or otherwise uses the Services.
If you access or use the Services on behalf of another individual or entity, you represent and warrant that you are authorized to do so.

4. Categories of Personal Information We Collect
Depending upon how you interact with our Services, we may collect the following categories of Personal Information. Not all categories of Personal Information are collected from every individual, and the categories collected may vary based upon your interactions with us.

A. Identifiers
We may collect identifiers, including:
●    First and last name;
●    Mailing address;
●    Billing address;
●    Shipping address;
●    Email address;
●    Telephone number;
●    Mobile telephone number;
●    Account credentials;
●    Username;
●    Customer identification numbers;
●    Warranty claim numbers;
●    Order numbers;
●    Product registration numbers;
●    Product serial numbers;
●    Internet Protocol (IP) address;
●    Device identifiers;
●    Browser identifiers;
●    Online identifiers;
●    Customer account information; and
●    Other similar identifiers.

B. Commercial Information
We may collect commercial information relating to your interactions with our Services, including:
●    Products purchased;
●    Purchase history;
●    Order history;
●    Transaction history;
●    Billing information;
●    Payment information;
●    Shipping information;
●    Return history;
●    Replacement history;
●    Warranty claims;
●    Warranty eligibility;
●    Warranty approvals or denials;
●    Product registration history;
●    Customer Support history;
●    Consultation history;
●    Product ownership history; and
●    Other records relating to purchases or Services.

C. Customer Care and Communication Information
Because Customer Care is a core component of our Services, we may collect information relating to customer interactions, including:
●    Telephone calls;
●    Voicemail messages;
●    Call recordings;
●    Call transcripts;
●    SMS/text messages;
●    Email communications;
●    Online chat transcripts;
●    Social media communications;
●    Consultation records;
●    Customer satisfaction surveys;
●    Support tickets;
●    Follow-up communications;
●    Appointment scheduling information;
●    Warranty communications;
●    Troubleshooting communications;
●    Engineering review documentation; and
●    Other customer service records.

Where permitted by Applicable Law, telephone calls, chats, consultations, video conferences, and other communications may be monitored, recorded, transcribed, reviewed, analyzed, and retained for quality assurance, employee training, customer support, warranty administration, fraud prevention, dispute resolution, regulatory compliance, product improvement, security, and legitimate business purposes.

D. Warranty and Product Support Information
To administer product warranties, diagnose reported issues, improve product quality, prevent fraud, and provide Customer Care, we may collect:
●    Proof of purchase;
●    Product serial numbers;
●    Warranty registration information;
●    Product photographs;
●    Troubleshooting photographs;
●    Videos;
●    Screenshots;
●    Diagnostic information;
●    Maintenance information;
●    Cleaning information;
●    Usage information;
●    Troubleshooting results;
●    Product inspection information;
●    Replacement component information;
●    Shipping information;
●    Engineering evaluations;
●    Quality assurance documentation;
●    Technical review documentation; and
●    Other information reasonably necessary to evaluate warranty claims or provide technical support.

Participation in reasonable troubleshooting and verification procedures may be required before warranty claims are approved, consistent with our Terms and Conditions.

E. Health-Related Information
If voluntarily provided by you in connection with Customer Care, lactation consultations, warranty requests, or educational Services, we may collect information relating to:
●    Breastfeeding;
●    Pumping;
●    Milk production;
●    Flange sizing;
●    Pumping schedules;
●    Product usage;
●    Lactation concerns;
●    Maternal wellness;
●    Feeding concerns;
●    Product performance;
●    Consultation history;
●    Breastfeeding goals; and
●    Other information voluntarily provided to assist us in delivering requested Services.

We collect only the health-related information reasonably necessary to provide the Services you request.

F. Internet and Technical Information
When you access or use our Services, we may collect:
●    Browser type;
●    Browser version;
●    Operating system;
●    IP address;
●    Network information;
●    Language preferences;
●    Device information;
●    Hardware information;
●    Software information;
●    Cookies;
●    Website usage information;
●    Clickstream data;
●    Referring URLs;
●    Session duration;
●    Pages visited;
●    Search activity;
●    Diagnostic information;
●    Security logs;
●    Authentication information;
●    Fraud detection information;
●    Geolocation information derived from IP address; and
●    Other technical information regarding your interaction with our Services.

G. Marketing and Preference Information
We may collect information relating to your preferences, including:
●    Marketing preferences;
●    Communication preferences;
●    SMS preferences;
●    Newsletter subscriptions;
●    Survey responses;
●    Contest participation;
●    Language preferences;
●    Customer feedback;
●    Product interests;
●    Website preferences; and
●    Other information relating to your interactions with our Services.

H. Identity Verification and Fraud Prevention Information
Where reasonably necessary, we may collect information to verify identity, protect our Services, investigate suspicious activity, and prevent fraud, including:
●    Identity verification documentation;
●    Account verification information;
●    Transaction verification information;
●    Payment verification information;
●    Fraud investigation records;
●    Warranty investigation records;
●    Security logs;
●    Device authentication information;
●    Risk assessment information; and
●    Other information reasonably necessary to protect Spectra Baby USA, our customers, and our business operations.

5. Sources of Personal Information
We may collect Personal Information from a variety of sources depending upon how you interact with our Services.

A. Information You Provide Directly
We may collect Personal Information that you voluntarily provide when you:
●    Purchase products;
●    Create an account;
●    Register products;
●    Submit warranty claims;
●    Request warranty service;
●    Request replacement products;
●    Request Customer Care;
●    Contact technical support;
●    Communicate through email;
●    Communicate by telephone;
●    Communicate through SMS/text messaging;
●    Participate in online chat;
●    Communicate through social media;
●    Schedule consultations;
●    Participate in lactation consultations;
●    Complete surveys;
●    Enter contests or promotions;
●    Register for webinars;
●    Attend educational events;
●    Subscribe to newsletters;
●    Submit reviews or testimonials;
●    Upload photographs;
●    Upload videos;
●    Upload screenshots;
●    Submit troubleshooting information;
●    Submit diagnostic information;
●    Provide warranty documentation;
●    Provide engineering review information;
●    Submit product evaluations; or
●    Otherwise communicate with us.

The information you provide may vary depending upon the nature of your interaction with our Services.

B. Information Collected Automatically
When you access or use our Services, we may automatically collect information through cookies and similar technologies, including:
●    IP address;
●    Browser information;
●    Device information;
●    Operating system;
●    Website activity;
●    Navigation patterns;
●    Search history within our Services;
●    Session duration;
●    Referral information;
●    Interaction with website content;
●    Security information;
●    Authentication information;
●    Fraud detection information;
●    Analytics information; and
●    Other technical information relating to your use of our Services.

Additional information regarding Cookies and Similar Technologies is provided in Section 8 of this Privacy Policy.

C. Customer Care and Consultation Records
We may create and maintain records relating to Customer Care interactions, consultations, warranty claims, product support, and troubleshooting activities.
These records may include:
●    Telephone recordings;
●    Voicemail messages;
●    Chat transcripts;
●    SMS conversations;
●    Email communications;
●    Consultation notes;
●    Engineering reviews;
●    Quality assurance documentation;
●    Troubleshooting records;
●    Uploaded photographs;
●    Uploaded videos;
●    Warranty documentation;
●    Product serial numbers;
●    Replacement histories;
●    Customer satisfaction surveys;
●    Follow-up communications; and
●    Other records reasonably necessary to provide requested Services.

Where permitted by Applicable Law, such records may be monitored, recorded, reviewed, analyzed, transcribed, retained, and used for quality assurance, employee training, warranty administration, fraud prevention, product improvement, dispute resolution, regulatory compliance, security, and other legitimate business purposes.

D. Information Received from Third Parties
We may receive Personal Information from third parties, including:
●    Authorized retailers;
●    Distributors;
●    Durable Medical Equipment (DME) providers;
●    Healthcare providers;
●    Insurance administrators;
●    Payment processors;
●    Shipping providers;
●    Warranty administrators;
●    Fraud prevention providers;
●    Identity verification providers;
●    Analytics providers;
●    Marketing providers;
●    Consultation platforms;
●    Social media platforms;
●    Public databases;
●    Government agencies;
●    Regulatory authorities;
●    Business partners;
●    Service Providers; and
●    Other organizations that support the operation of our Services.

E. Publicly Available Information
We may collect information from publicly available sources where permitted by Applicable Law, including publicly available social media content, regulatory records, publicly available business records, and other publicly available sources that support our legitimate business purposes.

6. How We Use Personal Information
We may collect, use, process, store, analyze, retain, disclose, transfer, and otherwise process Personal Information for legitimate business, operational, legal, regulatory, contractual, security, safety, customer service, and commercial purposes consistent with this Privacy Policy and Applicable Law.

Depending upon your interactions with our Services, we may use Personal Information for one or more of the following purposes.

A. To Provide and Administer Our Services
We may use Personal Information to:
●    Process purchases;
●    Fulfill orders;
●    Ship products;
●    Process payments;
●    Create and administer customer accounts;
●    Register products;
●    Administer warranties;
●    Process replacement requests;
●    Provide Customer Care;
●    Provide technical support;
●    Schedule consultations;
●    Conduct lactation consultations;
●    Respond to inquiries;
●    Process returns;
●    Administer promotions;
●    Verify eligibility for Services;
●    Facilitate communications; and
●    Otherwise provide the Services you request.

B. To Operate, Maintain, and Improve Our Business
We may use Personal Information to:
●    Improve our products;
●    Improve our Services;
●    Improve website functionality;
●    Improve Customer Care;
●    Improve warranty administration;
●    Improve troubleshooting procedures;
●    Improve educational materials;
●    Improve consultation services;
●    Improve customer experiences;
●    Identify trends;
●    Conduct analytics;
●    Perform quality assurance;
●    Evaluate operational performance;
●    Develop new products and services;
●    Evaluate product performance;
●    Conduct engineering reviews;
●    Monitor website functionality;
●    Maintain system integrity; and
●    Support our legitimate business operations.

C. Customer Communications
We may use Personal Information to communicate with you regarding:
●    Purchases;
●    Order confirmations;
●    Shipping updates;
●    Billing inquiries;
●    Payment confirmations;
●    Warranty claims;
●    Warranty administration;
●    Replacement requests;
●    Customer support;
●    Technical support;
●    Appointment reminders;
●    Consultations;
●    Follow-up communications;
●    Educational resources;
●    Newsletters;
●    Surveys;
●    Product troubleshooting;
●    Product registration;
●    Recall notifications;
●    Product safety communications;
●    Corrective actions;
●    Regulatory communications;
●    Marketing communications where permitted by Applicable Law; and
●    Other communications relating to our Services.

These communications may be delivered through:
●    Telephone;
●    Email;
●    SMS/text messaging;
●    Online chat;
●    Social media;
●    Postal mail;
●    Video conferencing; or
●    Other communication methods.

Additional information regarding SMS communications is provided in Section 6A.

6A. SMS Communications

6A.1 SMS Consent
If you voluntarily provide your mobile telephone number and expressly consent to receive SMS/text messages from Spectra Baby USA LLC where required by Applicable Law, we may use your telephone number to send text messages relating to the Services you have requested.

Your consent to receive SMS messages is not a condition of purchasing products or services from Spectra Baby USA LLC.

Telephone numbers and text message consent collected through the SMS consent process will not be sold or shared with third parties or affiliates for their own marketing or promotional purposes.

This restriction does not apply to Service Providers acting on behalf of Spectra Baby USA LLC to facilitate SMS messaging or provide services necessary to operate our business, provided such Service Providers are contractually obligated to protect the confidentiality and security of Personal Information and use such information solely to provide services on our behalf.

6A.2 Types of SMS Communications
If you have consented to receive SMS messages, you may receive communications relating to:
●    Appointment reminders, including lactation consultations;
●    Follow-up communications;
●    Billing inquiries;
●    Customer support follow-ups;
●    Order confirmations;
●    Shipping updates;
●    Product troubleshooting;
●    Warranty administration;
●    Product registration;
●    Product safety notifications;
●    Recall communications;
●    Marketing campaigns where appropriate consent has been provided; and
●    Other communications relating to the Services you request.

Example: “Hello, this is a friendly reminder of your upcoming appointment with Spectra Baby USA LLC on [Date] at [Time]. Reply STOP to opt out of SMS messaging at any time.”

6A.3 Message Frequency
Message frequency varies depending upon your interactions with Spectra Baby USA LLC.
For example, you may receive up to two (2) SMS messages per week regarding:
●    Appointments;
●    Billing;
●    Customer support;
●    Warranty claims;
●    Shipping updates;
●    Troubleshooting;
●    Account status; or
●    Other requested Services.

6A.4 Message and Data Rates
Standard message and data rates may apply depending upon your wireless carrier's pricing plan.

Charges may vary depending upon whether messages are sent domestically or internationally.

You are solely responsible for any charges imposed by your wireless carrier.

6A.5 Opt-Out
You may opt out of receiving SMS marketing or non-essential text messages at any time by replying STOP to any SMS message.

After we receive your request, we will send a confirmation message acknowledging your opt-out.

Unless otherwise required or permitted by Applicable Law, you will no longer receive marketing SMS communications after your request has been processed.

However, we may continue to send certain non-marketing messages necessary to:
●    Administer warranties;
●    Complete transactions;
●    Provide customer support;
●    Provide appointment reminders;
●    Communicate product safety information;
●    Administer recalls;
●    Satisfy legal obligations; or
●    Otherwise provide requested Services.

6A.6 HELP
For assistance with our SMS messaging program, reply HELP to any SMS message or contact us:

Email: privacy@spectrababyusa.com
Telephone: 1-855-405-0993

6A.7 SMS Privacy
Information collected through our SMS messaging program is governed by this Privacy Policy.

We may use SMS-related information to:
●    Administer SMS preferences;
●    Provide requested communications;
●    Maintain communication records;
●    Administer warranties;
●    Provide Customer Care;
●    Improve Services;
●    Comply with Applicable Law;
●    Protect our legal rights; and
●    Support legitimate business operations.

D. Product Safety and Regulatory Compliance
We may use Personal Information to:
●    Administer product recalls;
●    Communicate safety notices;
●    Conduct corrective actions;
●    Investigate product safety concerns;
●    Satisfy reporting obligations;
●    Respond to regulatory agencies;
●    Cooperate with governmental authorities;
●    Fulfill legal obligations;
●    Protect public health; and
●    Maintain compliance with Applicable Law.

E. Fraud Prevention, Security, and Investigations
We may use Personal Information to:
●    Detect fraud;
●    Investigate suspicious activity;
●    Verify identities;
●    Authenticate users;
●    Verify payment transactions;
●    Investigate chargebacks;
●    Investigate warranty fraud;
●    Investigate misuse of our Services;
●    Monitor cybersecurity;
●    Detect malicious activity;
●    Preserve evidence;
●    Enforce our agreements;
●    Resolve disputes;
●    Protect customers;
●    Protect employees;
●    Protect business operations; and
●    Comply with Applicable Law.

We may also use automated technologies, fraud detection systems, cybersecurity tools, behavioral analytics, identity verification systems, and other security technologies to protect our Services and support legitimate business operations.

F. Legal and Business Purposes
We may use Personal Information to:
●    Comply with Applicable Law;
●    Comply with court orders;
●    Respond to subpoenas;
●    Cooperate with law enforcement;
●    Respond to regulatory requests;
●    Conduct audits;
●    Establish legal claims;
●    Defend legal claims;
●    Protect our legal rights;
●    Enforce our Terms and Conditions;
●    Complete mergers, acquisitions, reorganizations, or asset sales;
●    Satisfy contractual obligations; and
●    Support other legitimate business purposes.

G. Aggregated and De-Identified Information
Where permitted by Applicable Law, we may aggregate, anonymize, or de-identify Personal Information so that it can no longer reasonably identify an individual.
We may use such information for:
●    Analytics;
●    Research;
●    Statistical reporting;
●    Product development;
●    Quality improvement;
●    Engineering;
●    Business planning;
●    Educational resources;
●    Operational improvement; and
●    Other lawful business purposes.

Reasonable measures will be maintained to preserve the de-identified nature of such information.

7. Customer Care, Consultations, Warranty Claims, and Communication Records
Customer Care is an integral component of our Services. To provide effective customer support, warranty administration, product troubleshooting, lactation consultations, and related services, we may collect, create, maintain, review, analyze, retain, and use records relating to customer interactions.

Depending upon the circumstances, Customer Care records may include:
●    Telephone recordings;
●    Voicemail messages;
●    SMS/text message conversations;
●    Email communications;
●    Online chat transcripts;
●    Social media messages;
●    Video conference recordings;
●    Consultation notes;
●    Appointment records;
●    Customer support tickets;
●    Warranty claims;
●    Proof of purchase;
●    Product registration information;
●    Product serial numbers;
●    Product photographs;
●    Troubleshooting photographs;
●    Troubleshooting videos;
●    Screenshots;
●    Engineering evaluations;
●    Quality assurance documentation;
●    Technical review documentation;
●    Maintenance information;
●    Cleaning information;
●    Replacement histories;
●    Shipping records;
●    Customer satisfaction surveys;
●    Follow-up communications; and
●    Other documentation reasonably necessary to administer our Services.

Where permitted by Applicable Law, Customer Care communications may be monitored, recorded, transcribed, reviewed, analyzed, retained, and used for purposes including:
●    Providing Customer Care;
●    Providing technical support;
●    Scheduling consultations;
●    Administering warranties;
●    Validating warranty claims;
●    Investigating reported product issues;
●    Diagnosing product performance;
●    Engineering analysis;
●    Quality assurance;
●    Employee training;
●    Fraud prevention;
●    Payment verification;
●    Dispute resolution;
●    Regulatory compliance;
●    Product improvement;
●    Operational improvement;
●    Protecting customers;
●    Protecting employees;
●    Protecting Spectra Baby USA;
●    Enforcing our agreements; and
●    Other legitimate business purposes.

We may retain Customer Care records for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, administer warranties, satisfy legal obligations, comply with Applicable Law, resolve disputes, investigate fraud, support product safety, enforce our agreements, protect our legal rights, and maintain legitimate business records.

Warranty Validation and Product Support
To accurately evaluate reported product concerns and administer warranty obligations, we may request that you provide documentation reasonably necessary to validate a warranty claim.
Such documentation may include:
●    Proof of purchase;
●    Product serial numbers;
●    Warranty registration information;
●    Photographs;
●    Videos;
●    Screenshots;
●    Diagnostic information;
●    Maintenance records;
●    Cleaning information;
●    Product usage information;
●    Replacement component information;
●    Shipping information; and
●    Other documentation reasonably necessary to evaluate reported issues.

We may review, analyze, retain, and use such information to:
●    Validate warranty eligibility;
●    Investigate reported product issues;
●    Identify manufacturing defects;
●    Distinguish product defects from normal wear and tear;
●    Identify misuse or unauthorized modifications;
●    Prevent warranty fraud;
●    Improve product quality;
●    Improve Customer Care;
●    Improve troubleshooting procedures; and
●    Satisfy warranty obligations.

Participation in reasonable troubleshooting and verification procedures may be required before warranty coverage is approved, consistent with our Terms and Conditions.

8. Cookies, Analytics, and Similar Technologies
We and our Service Providers may use cookies, web beacons, pixels, software development kits (“SDKs”), local storage objects, scripts, tags, log files, and similar technologies (collectively, “Cookies and Similar Technologies”) to collect information regarding your interaction with our Services.

Cookies and Similar Technologies may collect information including:
●    Browser type;
●    Browser version;
●    Operating system;
●    IP address;
●    Device identifiers;
●    Website usage;
●    Clickstream activity;
●    Referring websites;
●    Pages visited;
●    Products viewed;
●    Session duration;
●    Language preferences;
●    Approximate geographic location derived from IP address;
●    Shopping cart activity;
●    Diagnostic information;
●    Authentication information;
●    Fraud detection information;
●    Security information; and
●    Other technical information relating to your use of our Services.

We may use Cookies and Similar Technologies to:
●    Remember user preferences;
●    Authenticate users;
●    Improve website functionality;
●    Analyze website performance;
●    Evaluate customer experiences;
●    Improve Services;
●    Improve product offerings;
●    Improve Customer Care;
●    Detect fraudulent activity;
●    Maintain website security;
●    Identify technical issues;
●    Perform analytics;
●    Improve advertising effectiveness;
●    Understand website traffic;
●    Support marketing activities where permitted by Applicable Law; and
●    Support legitimate business operations.

Most web browsers permit users to modify cookie settings or disable cookies. Disabling certain cookies may affect the functionality of portions of our Services.

9. How We Disclose Personal Information
We do not sell Personal Information for monetary consideration.

We may disclose Personal Information to third parties where reasonably necessary to operate our Services, fulfill legal obligations, administer our business, protect our customers, or otherwise as described in this Privacy Policy.

Depending upon the circumstances, we may disclose Personal Information to the following categories of recipients.

A. Service Providers
We may disclose Personal Information to Service Providers performing services on our behalf, including:
●    Payment processors;
●    Shipping providers;
●    Cloud hosting providers;
●    Customer support platforms;
●    CRM providers;
●    Warranty administrators;
●    Fraud prevention providers;
●    Identity verification providers;
●    Cybersecurity providers;
●    Website hosting providers;
●    Analytics providers;
●    Marketing service providers;
●    SMS providers;
●    Email providers;
●    Consultation platforms;
●    Survey providers;
●    Technology vendors; and
●    Other vendors supporting our business operations.

Service Providers may use Personal Information only as reasonably necessary to perform services on behalf of Spectra Baby USA or as otherwise permitted by Applicable Law.

B. Healthcare Professionals
Where you request lactation consultations or related Services, we may disclose Personal Information to:
●    International Board Certified Lactation Consultants;
●    Certified Lactation Counselors;
●    Healthcare professionals;
●    Contracted consultants; and
●    Other qualified professionals solely as reasonably necessary to provide requested Services.

C. Fraud Prevention and Identity Verification Providers
We may disclose Personal Information to providers assisting us in:
●    Fraud prevention;
●    Payment verification;
●    Identity verification;
●    Cybersecurity;
●    Account protection;
●    Warranty fraud investigations;
●    Transaction verification;
●    Dispute investigations;
●    Risk assessments;
●    Business continuity; and
●    Protection of our Services.

D. Government Authorities and Regulatory Agencies
We may disclose Personal Information where reasonably necessary to:
●    Comply with Applicable Law;
●    Respond to lawful governmental requests;
●    Cooperate with law enforcement;
●    Comply with subpoenas;
●    Comply with court orders;
●    Respond to regulatory investigations;
●    Satisfy product safety reporting obligations;
●    Administer recalls;
●    Protect public health;
●    Protect our legal rights; or
●    Otherwise comply with legal obligations.

E. Business Transactions
In the event of a merger, acquisition, financing, corporate reorganization, bankruptcy, sale of assets, or similar business transaction, Personal Information may be disclosed or transferred as part of that transaction, subject to Applicable Law.

F. With Your Direction or Consent
We may disclose Personal Information to third parties where you direct us to do so or otherwise provide your consent.

10. Product Safety, Recalls, and Regulatory Communications
Customer safety is a priority at Spectra Baby USA.
Accordingly, we may use and disclose Personal Information to administer:
●    Product recalls;
●    Product safety notices;
●    Field corrective actions;
●    Warranty extensions;
●    Replacement programs;
●    Adverse event investigations;
●    Product registration confirmations;
●    Regulatory communications;
●    Corrective action programs;
●    Software or firmware updates (where applicable);
●    Replacement component notifications; and
●    Other communications relating to product safety.

These communications may be delivered through:
●    Email;
●    Telephone;
●    SMS/text messaging;
●    Postal mail;
●    Online account notifications;
●    Website postings;
●    Social media (where appropriate); or
●    Other reasonable communication methods.

Certain product safety, recall, warranty, or regulatory communications may be required by Applicable Law. Accordingly, you may continue to receive such communications even if you have opted out of marketing communications, to the extent permitted by Applicable Law.

Personal Information used in connection with product safety activities may also be disclosed to:
●    Manufacturers;
●    Distributors;
●    Regulatory agencies;
●    Logistics providers;
●    Service Providers;
●    Government authorities; and
●    Other authorized organizations participating in product safety or recall activities.

Such disclosures will be limited to those reasonably necessary to administer product safety activities, satisfy regulatory obligations, and protect public health and customer safety.

11. Data Retention
We retain Personal Information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy unless a longer retention period is required or permitted by Applicable Law.

Retention periods may vary depending upon:
●    The nature and sensitivity of the Personal Information;
●    The Services requested;
●    Warranty periods;
●    Product registration;
●    Customer Care requirements;
●    Consultation records;
●    Payment processing;
●    Fraud prevention;
●    Product safety obligations;
●    Recall obligations;
●    Regulatory requirements;
●    Contractual obligations;
●    Insurance requirements;
●    Litigation holds;
●    Dispute resolution;
●    Engineering investigations;
●    Quality assurance;
●    Business continuity;
●    Operational requirements; and
●    Legitimate business interests.

Accordingly, we may retain Personal Information to:
●    Administer customer accounts;
●    Process purchases;
●    Administer warranties;
●    Provide Customer Care;
●    Provide technical support;
●    Investigate reported product issues;
●    Validate warranty claims;
●    Improve products;
●    Improve Services;
●    Conduct quality assurance;
●    Conduct engineering reviews;
●    Investigate fraud;
●    Investigate payment disputes;
●    Investigate warranty abuse;
●    Administer recalls;
●    Communicate product safety information;
●    Comply with Applicable Law;
●    Comply with regulatory obligations;
●    Satisfy record retention requirements;
●    Establish, exercise, or defend legal claims;
●    Enforce our agreements;
●    Protect customer safety;
●    Protect our legal rights; and
●    Support legitimate business operations.

When Personal Information is no longer reasonably necessary for these purposes, we may securely delete, destroy, anonymize, aggregate, or otherwise dispose of such information in accordance with Applicable Law and our record retention practices.

12. Your Privacy Rights
Depending upon your jurisdiction, Applicable Law may provide you with certain rights regarding your Personal Information.

Subject to applicable exceptions and verification requirements, you may have the right to:
●    Know whether we Process your Personal Information;
●    Request access to Personal Information we maintain about you;
●    Request correction of inaccurate Personal Information;
●    Request deletion of certain Personal Information;
●    Request a portable copy of certain Personal Information;
●    Withdraw consent where Processing is based upon consent;
●    Object to certain Processing where provided by Applicable Law;
●    Appeal certain privacy decisions where Applicable Law provides such rights;
●    Opt out of certain marketing communications; and
●    Exercise any additional rights provided by Applicable Law.

To protect your privacy and the security of Personal Information, we may request information reasonably necessary to verify your identity before responding to a privacy request.

We may deny requests where permitted by Applicable Law, including where we are unable to verify your identity or where an applicable legal exception applies.

To exercise your privacy rights, including requests to access, correct, delete, or opt out where applicable, you may submit a request through our Privacy Request Form available at: Consumer Privacy Rights Request Form

You may also contact us using the information provided in the Contact Us section below.

13. California Privacy Rights (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA/CPRA”), may provide you with additional rights regarding your Personal Information.

Subject to applicable exceptions, California residents may have the right to:
●    Know the categories of Personal Information collected;
●    Know the categories of sources from which Personal Information is collected;
●    Know the purposes for collecting, using, disclosing, or sharing Personal Information;
●    Know the categories of third parties to whom Personal Information has been disclosed;
●    Access specific pieces of Personal Information;
●    Request correction of inaccurate Personal Information;
●    Request deletion of certain Personal Information;
●    Limit the use or disclosure of Sensitive Personal Information where required by Applicable Law;
●    Opt out of the sale or sharing of Personal Information where required by Applicable Law; and
●    Not be discriminated against for exercising rights provided by Applicable Law.

Spectra Baby USA does not sell Personal Information for monetary consideration.

Telephone numbers collected through the SMS consent process are not sold or shared with third parties or affiliates for their own marketing or promotional purposes.

California residents may exercise applicable privacy rights by:
●    Completing our Do Not Sell or Share My Personal Information web form located at: Consumer Privacy Rights Request Form
●    Emailing privacy@spectrababyusa.com;
●    Calling 1-855-405-0993; or
●    Using another method made available through our Services.
Authorized agents may submit requests where permitted by Applicable Law.

14. Children's Privacy
Our Services are intended primarily for adults.

We do not knowingly collect Personal Information directly from children under thirteen (13) years of age without appropriate parental authorization where required by Applicable Law.

Consistent with our Terms and Conditions, individuals under the age of eighteen (18), or the age of majority in their jurisdiction, may access or use certain Services only with the consent and active supervision of a parent or legal guardian.

Parents and legal guardians remain responsible for supervising a minor's use of the Services and for any Personal Information submitted on behalf of a minor.

If we become aware that Personal Information has been collected from a child in violation of Applicable Law, we will take reasonable steps to delete such information unless retention is otherwise required or permitted by law.

Parents or legal guardians who believe that a child has submitted Personal Information without appropriate authorization may contact us using the information provided in the Contact Us section.

15. Data Security
We maintain administrative, technical, organizational, and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration, destruction, misuse, or loss.

Our security program may include:
●    Access controls;
●    Authentication procedures;
●    Encryption where appropriate;
●    Cybersecurity monitoring;
●    Fraud detection technologies;
●    Identity verification procedures;
●    Employee privacy and security training;
●    Vendor security assessments;
●    Network monitoring;
●    Endpoint protection;
●    Intrusion detection systems;
●    Incident response procedures;
●    Disaster recovery planning;
●    Business continuity planning;
●    Physical safeguards;
●    Audit logging; and
●    Other safeguards appropriate to the nature of the Personal Information we maintain.

We may also utilize automated technologies, behavioral analytics, fraud detection systems, and other security technologies to identify suspicious activity, protect our Services, prevent unauthorized access, and support our cybersecurity program.
Although we strive to use commercially reasonable safeguards, no method of electronic transmission or storage is completely secure.
Accordingly, we cannot guarantee absolute security, and you acknowledge that transmission of information over the Internet occurs at your own risk.

16. Third-Party Websites, Services, and Platforms
Our Services may contain links to or integrate with third-party websites, payment processors, retailers, distributors, Durable Medical Equipment (DME) providers, consultation platforms, video conferencing platforms, social media platforms, analytics providers, advertising providers, or other third-party services.

This Privacy Policy applies only to Personal Information collected by Spectra Baby USA.

We do not control the privacy, security, or information handling practices of third parties and are not responsible for their privacy policies or practices.

Your interactions with third-party services are governed by the applicable privacy policies and terms of those third parties.
We encourage you to review those privacy policies before providing Personal Information.

17. International Users
Spectra Baby USA operates primarily within the United States.

If you access or use our Services from outside the United States, you acknowledge that Personal Information may be transferred to, processed in, stored in, and maintained within the United States or other jurisdictions where our Service Providers operate.

Those jurisdictions may have privacy laws that differ from those of your country of residence.

By using our Services where permitted by Applicable Law, you acknowledge and consent to such transfers.

Nothing contained in this section limits any rights that may be available under Applicable Law.

18. Changes to This Privacy Policy
We may revise or update this Privacy Policy from time to time in our sole discretion.

When material changes are made, we may:
●    Update the Effective Date;
●    Post the revised Privacy Policy on our website;
●    Provide notice through our Services;
●    Send email notifications where appropriate;
●    Communicate changes through SMS where appropriate and consented to; or
●    Provide notice through other reasonable means permitted by Applicable Law.

Your continued use of the Services following the Effective Date of a revised Privacy Policy constitutes your acknowledgment of the revised Privacy Policy to the extent permitted by Applicable Law.

We encourage you to periodically review this Privacy Policy.

19. Contact Us
If you have questions regarding this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, you may contact us at:

Spectra Baby USA LLC
3430 Davie Road, Suite 306
Davie, Florida 33314

Privacy Email: Privacy@spectrababyusa.com
Privacy Request Form: Consumer Privacy Rights Request Form

Customer Care:
Email: Customercare@spectrababyusa.com
Telephone: 1-855-405-0993

If you submit a privacy request, please provide sufficient information to allow us to verify your identity and understand the nature of your request. We may request additional information reasonably necessary to process your request in accordance with Applicable Law.